Flair Airlines - Canada’s Ultra-Low-Cost Carrier

Flair Airlines is a Canadian ultra-low-cost carrier founded in 2005, operating a fleet of 20 Boeing 737 aircraft and serving approximately 5 million passengers annually. With a point-to-point business model, Flair connects major Canadian cities with popular destinations in the US, Mexico, and the Caribbean.

The revenue management team comprises five analysts, with four specifically dedicated to revenue management operations. These specialists are responsible for maximizing revenue and load factor across the airline’s entire network while managing all pricing decisions. Their role is critical to Flair’s financial performance, requiring constant monitoring of market conditions and proactive optimization of fares and inventory.

When reflecting on his team’s experience with CAYZN, Jean-Loup Senski, Director of Revenue Management, highlighted one capability as particularly impactful: Business Rules.

"The favorite feature, in my opinion, is the business rules. The business rules are really easy to set up, they're easy to customize. It doesn't take us a lot of time to learn or to be an IT expert in order to create them."

The Challenge: Manual Processes Limiting Responsiveness

Before implementing CAYZN, Flair’s revenue management processes relied solely on the PSS and Excel spreadsheets. While effective for basic fare and inventory adjustments, this approach had significant drawbacks:

• Slow response to market events like competitor price changes, route suspensions, or demand surges.
• Analysts spent majority of their time making manual adjustments, leading limited capacity and time for strategic analysis.
• Lack of automation, leading to miss opportunities overnight or during the weekend.

This reactive model meant potential revenue opportunities. Before CAYZN, we managed revenue entirely through PSS and Excel spreadsheets. This approach was time-consuming, heavily manual, and limited the team’s ability to react properly to market fluctuations or to optimize revenue opportunities.

The introduction of CAYZN's Business Rules module replaced these limitations with an automated, continuous optimization process.

"We can schedule the business rules whenever we want, and that basically helps us to do revenue management 24/7."

This always-on capability ensures that Flair can respond to market changes such as competitor strikes, airline bankruptcies, or sudden demand shifts in minutes.

The Solution: 24/7 Automation with Customized Business Rules

CAYZN’s Business Rules Engine enables Flair to automate fare and inventory adjustments according to parameters the team defines. This ensures consistent optimization even outside normal working hours.

Customization That Meets Unique Business Needs

While CAYZN provides predefined business rule templates to help new users get started quickly, Jean-Loup emphasizes the platform's flexibility as a key advantage.

"It's great to have those templates at the beginning... It needs to be really tailor-made to whatever industry or business you have, and while we went very far from the original business rules, you can see that it allows you to go into great detail, very focused on your business needs."

This customization capability means that Flair can create highly specific rules that align perfectly with their unique market position, competitive landscape, and revenue management strategy, without requiring technical expertise from the revenue management team.

Productivity Gains Within Only Weeks

What surprised Jean-Loup most was how quickly his team began experiencing benefits. Thanks to 1000+ variables in the BRE that are easy to use in the module, Flair’s team was able to create effective business rules and see productivity improvements almost immediately:

"After two or three weeks, we were able to already build business rules, have quick actions... we could already gain this productivity that we didn't have before."

The impact on operational efficiency has been substantial. Automated business rules have reduced manual workload and enabled analysts to focus on higher-value activities such as competitor analysis, strategic projects, and long-term trend assessment.

"In terms of productivity, I think we gained like 75%, so now the analysts at Flair are able to focus much more on either projects or analysis and look more at what's happening in the industry with competitors."

Measurable Impact on Revenue Performance

By moving from reactive, manual adjustments to automated, proactive optimization, Flair Airlines has:

• Increased productivity by 75%, freeing analysts to focus on strategic initiatives.
• Reduced reaction times from 1–2 days to just minutes, enabling faster market responses.
• Achieved a 25% PRASM growth, directly attributable to continuous, 24/7 automation.

Rapid Onboarding and Continuous Support

Flair's revenue management team was able to become proficient with CAYZN quickly, taking only 1-2 weeks to learn how to use the platform and begin building effective business rules. This short learning curve allowed them to quickly understand parameter configuration and optimization techniques.

Jean-Loup attributes this efficient onboarding to the support provided by the Wiremind team, which included personalized training sessions and dedicated support during the initial implementation phase:

"There is always the Support from the Wiremind Team who you can reach out and say ‘I've created my business rule. Can you just double check?’ And they will go through it and give feedback in case there's things that need to be changed."

It took approximately three months to implement CAYZN; and after two or three weeks, Flair was able to already build business rules and have quick actions.

Key Benefits of CAYZN's Business Rules for Flair Airlines

• Low-code environment: Revenue management professionals can create and modify complex business rules using 1000+ variables without needing any IT expertise.
• 24/7 automation: Scheduled rules operate continuously, ensuring consistent revenue management even outside of business hours.
• Rapid implementation: Teams can build effective rules within only a short amount of time, driving immediate productivity gains.
• High customization: Rules can be tailored to address specific business needs and market conditions.
• Strategic focus: Automating routine tasks frees analysts to focus on competitive analysis and strategic initiatives.

After more than a year of using CAYZN and its Business Rules functionality, Flair Airlines has transformed its approach to revenue management. What was once a manual, reactive process has become strategic, proactive, and highly efficient—positioning the airline for sustained performance in a competitive and volatile market.

Dive into the first customer success story with Flair Airlines and discover how they unlocked a 75% productivity gain with CAYZN. Read the full story here.