Competition tracking is a complex process designed to answer a simple yet vital question: What prices are your competitors offering to the same customers you’re targeting?

This type of market intelligence carries significant value. It enables operators to estimate their market share, adjust fare structures, adapt terms and conditions, craft new Revenue Management strategies, and make informed decisions about their network and schedules.

However, the Covid-19 pandemic has left a lasting impact on the transport industry—one that is still being felt today. For teams focused on market analysis, pricing, and planning, one major consequence was the erosion of traditional decision-support tools. Reference data became obsolete, forecasting models were thrown off course, and travel restrictions introduced an unprecedented level of uncertainty, both domestically and internationally.

As we navigate the post-Covid era, the challenges are not just about finding the right answers—it’s about asking the right questions. New paradigms must be developed to strike a balance between health precautions, such as social distancing, and the ever-present focus on revenue and operating costs.

For instance:

• Will the sharp drop in oil prices support competitive fares and offset the impact of reduced seat availability?
• How will a potential rise in ticket prices affect demand?
• Should commercial strategies shift toward business travel, or should operators double down on leisure?
• And how will increasing environmental awareness reshape our global approach to travel and transportation?

For many in the industry, building a commercial offer in the years ahead will feel like starting from scratch. As always, information will be the key success factor in crafting an efficient rebound strategy.

There are three essential pillars to consider:

1. What will the demand look like?
2. What will be the competition’s capacity and operational footprint?
3. What pricing strategy will they pursue?

This is where CAYZN Tracking comes into play.

CAYZN Tracking enables transport operators to collect millions of price points, powered by an advanced data quality check process and presented through an intuitive graphical interface. It provides the insights needed to analyze competitors' behavior in detail.

Beyond data visualization, the platform’s alert module helps teams quickly prioritize and respond to the most critical market shifts. And with a range of extended features on the horizon, CAYZN Tracking continues to evolve as one of the most cost-efficient tools for pricing and market analysis.